Corporate strategy
Author(s)
Bibliographic Information
Corporate strategy
Pearson Education, 2000
2nd ed
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Previous ed.: London : Pitman, 1997
Description and Table of Contents
Description
Corporate StrategySecond EditionThis new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. New to this edition: All cases have been updated with the latest information and around half are totally new Greater emphasis has been given to small and medium-sized companies and to global strategy cases New chapters on leadership, knowledge, globalisation and dynamics of strategy More material on strategy implementation More on value-added and sustainable competitive advantage throughout More on collaborative strategies, resource-based view,
Table of Contents
Part I: Introduction 1. Corporate Strategy 2. A Review of Theory and Practice Part II: Analysis of the Environment 3. Analysing the Environment 4. Analysing Competitors 5. Analysing Customers Part III: Analysis of Resources 6. Analysing Resources 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operations Resources Part IV: Vision, Leadership and Ethics 10. Knowledge, Technology and Innovation 11. Mission and Objectives Part V: Developing the Strategy 12. Resource-Based Strategic Options 13. Market-Based Strategic Options 14. Finding The Strategic Route Forward 15. Strategy, Structure and Style Part VI: The Implementation Process 16. Resource Allocation, Strategic Planning and Control 17. Organisational Structure and People Issues 18. International Expansion and Globalisation 19. Dynamics of Strategy Development 20. Managing Strategic Change 21. Building a Cohesive Corporate Strategy
by "Nielsen BookData"