Corporate strategy
著者
書誌事項
Corporate strategy
Pearson Education, 2000
2nd ed
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注記
Previous ed.: London : Pitman, 1997
内容説明・目次
内容説明
Corporate StrategySecond EditionThis new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's manual, OHPs, extra long cases and an interactive website, Corporate Strategy provides the lecturer and student with a flexible and exciting learning resource. New to this edition: All cases have been updated with the latest information and around half are totally new Greater emphasis has been given to small and medium-sized companies and to global strategy cases New chapters on leadership, knowledge, globalisation and dynamics of strategy More material on strategy implementation More on value-added and sustainable competitive advantage throughout More on collaborative strategies, resource-based view,
目次
Part I: Introduction 1. Corporate Strategy 2. A Review of Theory and Practice Part II: Analysis of the Environment 3. Analysing the Environment 4. Analysing Competitors 5. Analysing Customers Part III: Analysis of Resources 6. Analysing Resources 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operations Resources Part IV: Vision, Leadership and Ethics 10. Knowledge, Technology and Innovation 11. Mission and Objectives Part V: Developing the Strategy 12. Resource-Based Strategic Options 13. Market-Based Strategic Options 14. Finding The Strategic Route Forward 15. Strategy, Structure and Style Part VI: The Implementation Process 16. Resource Allocation, Strategic Planning and Control 17. Organisational Structure and People Issues 18. International Expansion and Globalisation 19. Dynamics of Strategy Development 20. Managing Strategic Change 21. Building a Cohesive Corporate Strategy
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