Contemporary marketing

Author(s)

• Boone, Louis E.
• Kurtz, David L.

Bibliographic Information

Contemporary marketing

Louis E. Boone, David L. Kurtz

（The Dryden Press series in marketing）

Harcourt College Publishers, c2001

10th ed

Note

Includes bibliographical references and index

Details

• NCID: BA4959634X
• ISBN:
  • 0030314038
• LCCN: 00101060
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: 1 v. (various pagings)
• Size: 29 cm
• Classification:
  • NDC8 : 675
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03762950