Cross-national and cross-cultural issues in food marketing
著者
書誌事項
Cross-national and cross-cultural issues in food marketing
International Business Press, c1999
- : alk. paper
- : alk. paper
大学図書館所蔵 全17件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
"Cross-national and cross-cultural issues in food marketing has been co-published simultaneously as Journal of international food & agribusiness marketing, volume 10, number 4, 1999."
Includes bibliographical references and index
内容説明・目次
内容説明
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine:
the U.S. poultry export trade
food market segmentation in Europe
the yogurt market in the European Union (EU)
the connection between agricultural exports and economic growth in Pakistan
ethnic niche markets for import
quality policies and consumer behavior in different countries . . . and more!Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.
目次
Contents
Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future
An Analysis of the Linkage Between Agricultural Exports and Economic Growth in Pakistan
Ethnic Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest
Quality Policy and Consumer Behavior: The Case of Beef in Spain
Current Status and Competitiveness of U.S. Poultry Exports
Pan-European Food Market Segmentation: An Application to the Yoghurt Market in the EU
Index
Reference Notes Included
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