Cross-national and cross-cultural issues in food marketing
Author(s)
Bibliographic Information
Cross-national and cross-cultural issues in food marketing
International Business Press, c1999
- : alk. paper
- : alk. paper
Available at 17 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"Cross-national and cross-cultural issues in food marketing has been co-published simultaneously as Journal of international food & agribusiness marketing, volume 10, number 4, 1999."
Includes bibliographical references and index
Description and Table of Contents
Description
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine:
the U.S. poultry export trade
food market segmentation in Europe
the yogurt market in the European Union (EU)
the connection between agricultural exports and economic growth in Pakistan
ethnic niche markets for import
quality policies and consumer behavior in different countries . . . and more!Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.
Table of Contents
Contents
Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future
An Analysis of the Linkage Between Agricultural Exports and Economic Growth in Pakistan
Ethnic Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest
Quality Policy and Consumer Behavior: The Case of Beef in Spain
Current Status and Competitiveness of U.S. Poultry Exports
Pan-European Food Market Segmentation: An Application to the Yoghurt Market in the EU
Index
Reference Notes Included
by "Nielsen BookData"