Strategic marketing management 1999-2000 : planning and control, analysis and decision

Author(s)

• Fifield, Paul
• Gilligan, Colin
• Chartered Institute of Marketing

Bibliographic Information

Strategic marketing management 1999-2000 : planning and control, analysis and decision

Paul Fifield and Colin Gilligan

（The CIM workbook series）（The Marketing series）

Butterworth-Heinemann, 1999

Note

Includes index

"Published on behalf of the Chartered Institute of Marketing"

"1999 Diploma syllabus"

Details

• NCID: BA49627250
• ISBN:
  • 0750643595
• LCCN: 95186741
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; Boston
• Pages/Volumes: xviii, 326 p.
• Size: 30 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Marketing -- Decision making
• Parent Bibliography ID:
  • BA27128949
  • BA00527772