Strategic marketing management 1999-2000 : planning and control, analysis and decision

著者

• Fifield, Paul
• Gilligan, Colin
• Chartered Institute of Marketing

書誌事項

Strategic marketing management 1999-2000 : planning and control, analysis and decision

Paul Fifield and Colin Gilligan

（The CIM workbook series）（The Marketing series）

Butterworth-Heinemann, 1999

注記

Includes index

"Published on behalf of the Chartered Institute of Marketing"

"1999 Diploma syllabus"

• NII書誌ID(NCID): BA49627250
• ISBN:
  • 0750643595
• LCCN: 95186741
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford ; Boston
• ページ数/冊数: xviii, 326 p.
• 大きさ: 30 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Marketing -- Decision making
• 親書誌ID:
  • BA27128949
  • BA00527772