Marketing research : a practical approach for the new Millennium
著者
書誌事項
Marketing research : a practical approach for the new Millennium
（Irwin/McGraw-Hill series in marketing）
Irwin McGraw-Hill, c2000
- international ed. 2000
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注記
"ISBN 0-256-19555-2"--CIP
"When ordering this title, use ISBN 0-07-116476-6"--t.p. verso of International Ed. 2000
Includes index
内容説明・目次
内容説明
This work offers a balance between primary and secondary market research information. It contains coverage of the critical information research tools and skills needed by marketing researchers and business decision-makers.
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