The adoption of new products : process and influence

著者

• Ludington, Carol
• Foundation for Research on Human Behavior

書誌事項

The adoption of new products : process and influence

[Carol Ludington, editor]

[Foundation for Research on Human Behavior], c1959

reg

注記

"In November and December, 1958, businessmen concerned with marketing met with social scientists to discuss new research findings on social factors important in the adoption of new products, methods, and ideas. This is a report of that meeting."

詳細情報

• NII書誌ID(NCID): BA49687296
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [Ann Arbor, Mich.]
• ページ数/冊数: ii, 54 p.
• 大きさ: 28 cm