The adoption of new products : process and influence

Author(s)

Bibliographic Information

The adoption of new products : process and influence

[Carol Ludington, editor]

[Foundation for Research on Human Behavior], c1959

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Note

"In November and December, 1958, businessmen concerned with marketing met with social scientists to discuss new research findings on social factors important in the adoption of new products, methods, and ideas. This is a report of that meeting."

Details

  • NCID
    BA49687296
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    [Ann Arbor, Mich.]
  • Pages/Volumes
    ii, 54 p.
  • Size
    28 cm
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