Designing winning products

Author(s)

• Woodside, Arch G.

Bibliographic Information

Designing winning products

edited by Arch G. Woodside... [et al.]

（Advances in business marketing and purchasing, v. 10）

JAI, 2000

Details

• NCID: BA49711288
• ISBN:
  • 0762306823
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 306 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.153
  • DC21 : 658.5/752
• Subject Headings:
  • LCSH : New products -- Management
  • LCSH : Product management
  • LCSH : Design, Industrial
• Parent Bibliography ID:
  • BA20036241