The portable MBA in strategy
著者
書誌事項
The portable MBA in strategy
(The portable MBA series)
Wiley & Sons, c2001
大学図書館所蔵 全10件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard's Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies-a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.
H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy-the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.
You'll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.
目次
STRATEGY: WINNING IN THE MARKETPLACE.
Managing Marketplace Strategy (L. Fahey & R. Randall).
Corporate Strategy: Managing a Set of Businesses (H. Christensen).
Business Unit Strategy: The Quest for Competitive Advantage (A. Gupta).
Competing across Locations: Enhancing Competitive Advantage through a Global Strategy (M. Porter).
Strategy for the Small Business (I. Dahaime).
Digital Strategy (J. Sampler).
Political Strategy: Managing the Political and Social Environment (J. Mahon, et al.).
STRATEGY INPUTS: ANALYZING THE EXTERNAL AND INTERNAL ENVIRONMENTS.
Mapping the Business Landscape (D. Collis & P. Ghemawat).
Macroenvironmental Analysis: Understanding the Environment Outside the Industry (V. Narayanan & L. Fahey).
A Strategic Assessment of an Organization's Assets (L. Fahey).
Creating and Leveraging Core Competencies (C. Prahalad, et al.).
STRATEGY MAKING: IDENTIFYING AND EVALUATING STRATEGIC ALTERNATIVES.
Identifying and Developing Strategy Alternatives (M. Lyles & L. Fahey).
Evaluating Strategic Alternatives (G. Day).
MANAGING STRATEGIC CHANGE: LINKNG STRATEGY AND ACTION.
Strategic Change: How to Realign the Organization to Implement Strategy (R. Eisenstat & M. Beer).
Strategic Change: Reconfiguring Operational Processes to Implement Strategy (E. Hart).
Strategic Change: Managing Strategy Making through Planning and Administrative Systems (J. Grant & N. Rajagopalan).
Strategic Change: Devising a Context-Sensitive Approach to Implementation (J. Balogun & V. Hope-Hailey).
There Is No Universal Strategy Formula (I. Wilson).
About the Authors.
Index.
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