Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe
著者
書誌事項
Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe
Palgrave, 2000
大学図書館所蔵 全52件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.
目次
- List of Tables List of Figures Foreword Preface List of Abbreviations and Acronyms Notes on Contributors PART I: MULTINATIONAL COMPANIES IN SOUTH EAST ASIA AND IN THE GLOBAL ECONOMY The Multinational Corporation: The Managerial Challenges of Globalization and Localization
- Stephen Young Asian Economies at the Crossroads: Crisis - Transformation - Adaptation
- Toru Yanagihara The Role of Foreign MNCs in the Technological Development of Singaporean Industries
- Poh Kam Wong & Annette A.Singh PART II: PRODUCTION Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?
- Hideki Yoshihara Production Strategies by Japanese Firms: Building up a Regional Production Network
- Jochen Legewie Production Strategies by European Firms: Between Retrenchment and Expansion Opportunities
- Corrado Molteni PART III: MARKETING Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation
- Tomoaki Sakano, Arie Y. Lewin & Naoko Yamada Marketing Strategies by Japanese Firms: Building Brands with a Regional and Long-term Perspective
- Hendrik Meyer-Ohle & Katsuhiko Hirasawa Marketing Strategies by European Firms: Reconfiguration and Expansion
- Keri Davies PART IV: CORPORATE FINANCE Options for Strategic Change: The Importance of Equity, Debt and Internal Financing for Multinational Corporations
- Dennis S. Tachiki Corporate Finance Strategies by Japanese Firms: Sophistication of Local Financing
- Etsuko Katsu Corporate Finance Strategies by European Firms: Between Opportunities and Continuation
- Steen Hemmingsen PART V: CONCLUSION Economic Crisis and Transformation in South East Asia: The Role of Multinational Companies
- Jochen Legewie & Hendrik Meyer-Ohle Index
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