Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe

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Bibliographic Information

Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe

edited by Jochen Legewie and Hendrik Meyer-Ohle

Palgrave, 2000

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Includes bibliographical references and index

Description and Table of Contents

Description

Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global economy, while taking into account how national differences affect strategic decision making. More than an essential reader for business people in Southeast Asia, the book will strongly influence policy makers and all those interested in the shift from national to transnational business.

Table of Contents

  • List of Tables List of Figures Foreword Preface List of Abbreviations and Acronyms Notes on Contributors PART I: MULTINATIONAL COMPANIES IN SOUTH EAST ASIA AND IN THE GLOBAL ECONOMY The Multinational Corporation: The Managerial Challenges of Globalization and Localization
  • Stephen Young Asian Economies at the Crossroads: Crisis - Transformation - Adaptation
  • Toru Yanagihara The Role of Foreign MNCs in the Technological Development of Singaporean Industries
  • Poh Kam Wong & Annette A.Singh PART II: PRODUCTION Options for Strategic Change: Screwdriver Factories or Integrated Production Systems?
  • Hideki Yoshihara Production Strategies by Japanese Firms: Building up a Regional Production Network
  • Jochen Legewie Production Strategies by European Firms: Between Retrenchment and Expansion Opportunities
  • Corrado Molteni PART III: MARKETING Options for Strategic Change: Exploration or Exploitation in Marketing for New Wealth Creation
  • Tomoaki Sakano, Arie Y. Lewin & Naoko Yamada Marketing Strategies by Japanese Firms: Building Brands with a Regional and Long-term Perspective
  • Hendrik Meyer-Ohle & Katsuhiko Hirasawa Marketing Strategies by European Firms: Reconfiguration and Expansion
  • Keri Davies PART IV: CORPORATE FINANCE Options for Strategic Change: The Importance of Equity, Debt and Internal Financing for Multinational Corporations
  • Dennis S. Tachiki Corporate Finance Strategies by Japanese Firms: Sophistication of Local Financing
  • Etsuko Katsu Corporate Finance Strategies by European Firms: Between Opportunities and Continuation
  • Steen Hemmingsen PART V: CONCLUSION Economic Crisis and Transformation in South East Asia: The Role of Multinational Companies
  • Jochen Legewie & Hendrik Meyer-Ohle Index

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