Essentials of marketing

Author(s)

Bibliographic Information

Essentials of marketing

Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

South-Western College Pub., c2001

2nd ed

  • : alk. paper

Available at  / 3 libraries

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Note

Includes bibliographical references (p. 552-564) and indexes

Details

  • NCID
    BA49799256
  • ISBN
    • 0324043767
  • LCCN
    99087757
  • Country Code
    at
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Australia ; United States
  • Pages/Volumes
    xxviii, 579 p.
  • Size
    28 cm.
  • Attached Material
    1 computer laser optical disc (4 3/4 in.)
  • Classification
  • Subject Headings
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