Global marketing strategies

Author(s)

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c1998

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA49873370
• ISBN:
  • 039587162X
• LCCN: 97072494
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxi, 918 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies