Kellogg on marketing

Author(s)

• Iacobucci, Dawn
• J.L. Kellogg Graduate School of Management. Center for Marketing Sciences

Bibliographic Information

Kellogg on marketing

The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor

J. Wiley & Sons, c2001

Note

Includes index

• NCID: BA49909285
• ISBN:
  • 047135399X
• LCCN: 00049928
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 427 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing