Marketing

Author(s)

• Berkowitz, Eric N.

Bibliographic Information

Marketing

Eric N. Berkowitz ... [et al.]

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c2000

6th ed.

Note

Includes bibliographical references and indexes

CD-ROM: Student's resource

Details

• NCID: BA4992585X
• ISBN:
  • 0073656453
• LCCN: 99030269
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxxii, 736 p.
• Size: 29 cm.
• Attached Material: 1 computer disc.
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937