Cannibals with forks : the triple bottom line of 21st century business
著者
書誌事項
Cannibals with forks : the triple bottom line of 21st century business
(Conscientious commerce)
New Society Publishers, c1998
- pbk. : acid-free paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.
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