Television in contemporary Asia

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書誌事項

Television in contemporary Asia

edited by David French and Michael Richards

Sage Publications, 2000

  • : ii : hb
  • : us : hb

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Television in Asia has undergone rapid transformation following the introduction of cable and satellite television in 1991. Although public service channels are largely intact in most Asian Countries, they now compete with private commercial channels from both within and across borders. As a consequence of these developments, the television market in Asia has moved to the forefront of the international arena and is attracting increasing interest among scholars, media analysts and business houses around the world. The book presents original discussions on the most recent developments in Asian television systems in the context of the continually changing global environment. Alongside a detailed examination of television in China and India-the major players in the Asian television scene-this volume also covers Hong Kong, Indonesia, Japan, Korea, Malaysia, Pakistan, the Philippines, Singapore, Sri Lanka and Taiwan. The country-based analyses are supplemented by substantive chapters which deal with various important processes and issues common to the Asian region as a whole. These chapters address the global changes that have stimulated new concerns about the nature, future and cultural independence of the nation-state. The overall focus of the book is on the ways in which television in Asia has responded to new threats and opportunities. The contributors provide evidence against the view that global forces will destroy national and regional differences and argue, instead, that television is an important factor in national development in Asia. Documenting these changes at at he national level and their implications for Asian governments and peoples, the volume also describes how new alliances and new identities are coming to the fore as Asia continues to find its place in the world television market. Providing incisive and topical discussions on globalism, national identity and the international television market, this volume is a major contribution to understanding the relationship between national, regional and global factors in the international system. It will be of interest of professionals and scholars in the fields of mass communication, media studies, television and broadcasting journalism and cultural studies.

目次

PART ONE: THEMES AND ISSUES Globalization, Television and Asia - Michael Richards and David French Television, Development and National Identity - Michael Richards Television and the Liberalization of Communication Markets - David French Asian Television - David French, Michael Richards and Pradip N Thomas Contemporary Issues Transnational Broadcasting and Multiculturalism - Usha Vyasulu Reddi PART TWO: GLOBAL TRENDS AND NATIONAL TELEVISION Transborder Television for Greater China - Amos Owen Thomas Cable and Satellite Television in India - Keval J Kumar The Role of Advertising Key Issues in the Korean Television Industry - Sang-Chul Lee and Susan K Joe Programmes and Market Structure Marketing to the Masses in Malaysia - Zaharom Nain and Mustafa K Anuar Commercial Television, Religion and Nation-Building The Politics of Television Programming in Singapore - Mark A Hukill In Search of Quality Measures for Indonesian Television News - Leen d'Haenens, Chantal Verelst and Effendi Gazali Building a Market-Based Party Organ - Zhongdang Pan and Joseph Man Chan Television and National Integration in China PART THREE: NATIONAL IDENTITIES AND NATIONAL CONTEXTS From Mao to the Millennium - Yu Huang and Andrew Green Forty Years of Television in China (1958-98) The Hinglish Hegemony - Daya Kishan Thussu The Impact of Western Television on Broadcasting in India Television, Culture and the State in Sri Lanka - Michael Richards and Sunanda Mahendra China's Television in the Era of Marketization - Ran Wei Globalization and National Television Networks - Seemi Naghmana Tahir An Analysis of Pakistan Television Hong Kong Television - Paul S N Lee An Anchor for Local Identity Television in the Philippines - Michael Richards Structure and Issues Television in the Philippines - Alexander G Flor Setting the National Social Agenda Multiculturalism and Television in Taiwan - China-Hwa Flora Chang The Aum Cult/Tokyo Broadcasting System Scandal - Tetsuo Arima and Roger Cooper Its Impact on Television Codes in Japan

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