Value-based marketing : marketing strategies for corporate growth and shareholder value

Author(s)

• Doyle, Peter

Bibliographic Information

Value-based marketing : marketing strategies for corporate growth and shareholder value

Peter Doyle

J. Wiley, c2000

Note

Includes bibliographical references and index

Details

• NCID: BA4994685X
• ISBN:
  • 0471877271
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: xii, 370 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675