The natural step for business : wealth, ecology, and the evolutionary corporation

書誌事項

The natural step for business : wealth, ecology, and the evolutionary corporation

Brian Nattrass and Mary Altomare ; foreword by Karl-Henrik Robèrt ; afterword by Paul Hawken

(Conscientious commerce)

New Society Publishers, c1999

  • : pbk.

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注記

Includes bibliographical references (p. 208-212) and index

内容説明・目次

内容説明

This book examines how four very successful 'evolutionary" corporations in Sweden and the United States -- including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. -- are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.

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