Fostering sustainable behavior : an introduction to community-based social marketing

Author(s)

• McKenzie-Mohr, Doug
• Smith, William A.

Bibliographic Information

Fostering sustainable behavior : an introduction to community-based social marketing

Doug McKenzie Mohr and William Smith

（Education for sustainability）

New Society Publishers, c1999

• : pbk.

Note

"The first version of this book was entitled 'Promoting a sustainable future: an introduction to community-based social marketing'."--p. xii

Includes bibliographical references (p. 140-149)

Description and Table of Contents

Description

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

Table of Contents

• Fostering Sustainable Behaviour
• Uncovering Barriers and Benefits
• Commitment: From Good Intentions to Action
• Prompts: Remembering to Act Sustainably
• Norms: Building Community Support
• Communication: Creating Effective Messages
• Incentives: Enhancing Motivation to Act
• Removing External Barriers
• Design & Evaluation: Building Effective Programs
• Concluding Thoughts.

by "Nielsen BookData"

Details

• NCID: BA50010010
• ISBN:
  • 0865714061
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Gabriola Island, B.C.
• Pages/Volumes: xiii, 160 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA50009645