Ads, fads, and consumer culture : advertising's impact on American character and society
著者
書誌事項
Ads, fads, and consumer culture : advertising's impact on American character and society
Rowman & Littlefield, c2000
- : hbk
- : pbk
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注記
Includes bibliographical references (p. 157-159) and index
内容説明・目次
- 巻冊次
-
: hbk ISBN 9780742500303
内容説明
This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.
- 巻冊次
-
: pbk ISBN 9780742500310
内容説明
Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnAIt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials.
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