Proceedings of the 1982 conference of the American Academy of Advertising

Author(s)

• Fletcher, Alan D.
• American Academy of Advertising. Conference

Bibliographic Information

Proceedings of the 1982 conference of the American Academy of Advertising

edited by Alan D. Fletcher

American Academy of Advertising, c1982

• pbk.

Details

• NCID: BA50075060
• ISBN:
  • 0931030056
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Columbia, S.C.]
• Pages/Volumes: ix, 116 p.
• Size: 28 cm
• Classification:
  • LCC : HF5802.5
• Subject Headings:
  • LCSH : Advertising -- Congresses
  • LCSH : Advertising -- United States -- Congresses