Mastering fashion buying and merchandising management
著者
書誌事項
Mastering fashion buying and merchandising management
（Macmillan master series）
Macmillan, 2001
- タイトル別名
-
Fashion buying and merchandising management
並立書誌 全1件
大学図書館所蔵 全7件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
目次
Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.
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