Counterintuitive marketing : achieve great results using uncommon sense

Author(s)

• Clancy, Kevin J.
• Krieg, Peter C.

Bibliographic Information

Counterintuitive marketing : achieve great results using uncommon sense

Kevin J. Clancy and Peter C. Krieg

Free Press, c2000

Note

Includes index

Details

• NCID: BA50145100
• ISBN:
  • 0684855550
• LCCN: 00055109
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 350 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing