Developing successful sport marketing plans
Author(s)
Bibliographic Information
Developing successful sport marketing plans
(Sport management library)
Fitness Information Technology, Inc., c2001
Available at 14 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical reference(p.[129]-132) and index
Description and Table of Contents
Description
Every corporate giant and small business in the $157 billion sport industry will want to own this book---the first step-by-step manual on designing, writing, and implementing a winning marketing plan. 7The first book of its kind, written by a renowned leader in sport marketing and management. 7Attractive cover and unique topic will stand out in the general business and marketing sections of major bookstores. 7Sequential chapters, sample plans from industry, questions, key terms, and user-friendly format will be useful to everyone from CEOs to interns. The sports industry just keeps growing, representing an ever-greater slice of the global marketplace. One activity that shows up in all sectors of this exciting, complex industry is the development and writing of market plans. Sport adminstrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behavior, target marketing, marketing objectives, strategies and tactics, market segmentation, data-based marketing, implementation and control, Developing Successful Sport Marketing Plans offers sound, industry-proven methods and guides the reader through each stage of a marketing plan. Dr. David K. Stotlar is a renowned name in the field of sport management. He is co-author of Fundamentals of Sport Marketing, used in academic programs throughout the world; additionally, Dr. Stotlar has published over 50 articles in professional journals, and several textbooks and book chapters on sport marketing, fitness, and sport law. Dr. Stotlar is a professor of sport marketing and sport law at the Universityof Northern Colorado, in Greeley, Colorado, where he makes his home. Dr. Stotlar is a well-known sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy. He has conducted international seminars for the Hong Kong Olympic Committee, the National Sports Council of Malaysia, the National Sports Council of Zimbabwe, the Singapore Sports Council, and the South African National Sports Congress. He has been coordinator of the Sport Management Program Review Council (NASPE/NASSM) for the period 1999-2001; he has previously served as chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation, and Dance (AAHPERD), and was president of the North American Society for Sport Management (NAASM).
by "Nielsen BookData"