Strategic marketing : an introduction

Author(s)

• Proctor, Tony

Bibliographic Information

Strategic marketing : an introduction

Tony Proctor

Routledge, 2000

• : hbk
• : pbk

Note

Bibliography: p. [303]-308

Includes index

Details

• NCID: BA5020781X
• ISBN:
  • 0415208106
  • 0415208114
• LCCN: 99087270
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xvii, 318 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.135
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Management