Global marketing management : a European perspective

Author(s)

• Keegan, Warren J.
• Schlegelmilch, Bodo B.

Bibliographic Information

Global marketing management : a European perspective

Warren J. Keegan, Bodo B. Schlegelmilch

Financial Times Prentice Hall, an imprint of Pearson Education, 2001

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA50210927
• ISBN:
  • 0138418268
• LCCN: 00056187
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 610 p.
• Size: 25 cm
• Classification:
  • LCC : HF1416.6.E85
  • DC21 : 658.8/48/094
• Subject Headings:
  • LCSH : Export marketing -- Europe -- Management
  • LCSH : Export marketing -- Europe -- Management Case studies