Intertextuality and the media : from genre to everyday life
著者
書誌事項
Intertextuality and the media : from genre to everyday life
Manchester University Press, 2000
- : hdc
- : pbk
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注記
"Distributed exclusively in the USA by St. Martin's Press" -- t.p.
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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: hdc ISBN 9780719047121
内容説明
An international team of authors offers an account of the ways in which meanings are produced and exchanged in a variety of social contexts and media forms. The essays in this collection focus on one of the most influential yet confusing concepts in modern critical thinking, that of intertextuality, presenting a wide-ranging but cohesive theoretical framework within which media communication can be described and analyzed. The book explores various ways in which previous knowledge of the media interacts with experience in other domains to shape our understanding of different media genres. The significance and diversity of the concept of intertextuality is illustrated by detailed case studies including television advertising, current affairs broadcasting, music television, popular film and some print media, as well as a study of texts produced by audiences themselves.
目次
- The media and their audience - intertextuality as paradigm
- "strong words softly spoken" - advertising and the intertextual construction of 'Irishness'
- "Spitting Image" - TV genre and intertextuality
- viewers' worlds - image, music, text and the "Rock and Roll Years"
- intertextuality and the discursive construction of knowledge
- intertextuality and situative contexts in game shows - the case of "Wheel of Fortune"
- creator spiritus: - virtual texts in everyday life
- text as the punctuation of semiosis.
- 巻冊次
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: pbk ISBN 9780719047138
内容説明
This book analyses how racism and anti-racism affects Black British middle-class cultural consumption. In doing so, it challenges the dominant understanding of British middle-class identity and culture as being 'beyond race'.
Paying attention to the relationship between cultural capital and cultural repertoires, Meghji argues that there are three modes of black middle-class identity: strategic assimilation, ethnoracial autonomous, and class-minded. Individuals within each of these identity modes use specific cultural repertoires to organise their cultural consumption. Those employing strategic assimilation draw on repertoires of code-switching and cultural equity, consuming traditional middle-class culture to maintain equality with the white middle-class in levels of cultural capital. Ethnoracial autonomous individuals draw on repertoires of 'browning' and Afro-centrism, self-selecting traditional middle-class cultural pursuits they decode as 'Eurocentric' while showing a preference for cultural forms that uplift black diasporic histories and cultures. Lastly, class-minded individuals draw on repertoires of post-racialism and de-racialisation, polarising between 'Black' and middle-class cultural forms. Black middle class Britannia examines how such individuals display an unequivocal preference for the latter, lambasting other black people who avoid middle-class culture as being culturally myopic or culturally uncultivated. -- .
目次
- The media and their audience - intertextuality as paradigm
- "strong words softly spoken" - advertising and the intertextual construction of 'Irishness'
- "Spitting Image" - TV genre and intertextuality
- viewers' worlds - image, music, text and the "Rock and Roll Years"
- intertextuality and the discursive construction of knowledge
- intertextuality and situative contexts in game shows - the case of "Wheel of Fortune"
- creator spiritus: - virtual texts in everyday life
- text as the punctuation of semiosis.
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