Webvertising : the ultimate internet advertising guide
Author(s)
Bibliographic Information
Webvertising : the ultimate internet advertising guide
（HOTT Guide）
Vieweg : Gabler, 2000
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Description and Table of Contents
Description
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.
Table of Contents
Effectiveness of Banner advertising - Webvertising tutorials - Advantages and disadvantages of Webvertising - Defining the online audience - Interactive marketing relationships - How to integrate Webvertising into your media plan - Branding on the Net
by "Nielsen BookData"