Consumer behavior
著者
書誌事項
Consumer behavior
Harcourt College Publishers, c2001
9th ed
大学図書館所蔵 件 / 全11件
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注記
Includes bibliographical references and indexes
Publisher changed to South-Western
内容説明・目次
内容説明
A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.
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