Strategic management : formulation, implementation, and control
Author(s)
Bibliographic Information
Strategic management : formulation, implementation, and control
（Management and organization series）
Irwin McGraw-Hill, 2000
7th ed., international ed.
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Note
"Business week"--Cover
Includes bibliographical references and index
Description and Table of Contents
Description
Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.
Table of Contents
- Part 1 Overview of strategic management: strategic management. Part 2 Strategy formulation: defining the company's mission and social responsibility
- the external environment
- the global environment - strategic considerations for multinational firms
- environmental forecasting
- internal analysis
- formulating long-term objectives and grand strategies
- strategic analysis and choice in single or dominant-product businesses - building sustainable competitive advantages
- strategic analysis and choice in the multi-business company - rationalizing diversification and building shareholder value. Part 3 Strategy implementation: implementing strategy through short-term objectives, functional tactics, reward system and employee empowerment
- implementing strategy through restructuring and reengineering the company's structure, leadership and culture
- strategic control and continuous improvement
- guide to strategic management case analysis
- business week cases - the corporation of the future
- generation Y
- zap! how the year 2000 bug will hurt the economy
- what every CEO needs to know about electronic business - a survival guide
- portal combat comes to the net
- Yahoo! Compaq's power play
- for Lucent, hunting season is about to begin
- Lucent's ascent
- IBM - back to double digit growth?
- how Medtronic sets the pace
- remaking Schwab
- no slacking in Silicon Valley
- the Cendant mess gets messier
- Aetna's brave old world
- fixing fidelity
- loud noises at Bombardier
- AT&T-TCI - telecom unbound
- Steve Jobs, movie mogul
- romancing the Rugrats crowd
- the game Sony plays
- what does no.1 Dell do for an encore?
- Unilever finally knows where it's going - east
- Jurgen Scrempp - the auto baron
- the shutdown GM needs?
- Nissan is back in the mud
- Germany - carmakers show the way
- reviving GM
- Navistar - gunning the engines
- P&G's hottest new product - P Lew Platt's fit-it plan for Hewlett-Packard
- how Motorola lost its way
- how Al Dunlap self-destructed
- Gillette's edge
- Gillette takes a shave and a big haircut
- smoke alarms at RJR
- Boeing - fly, damn it, fly
- then came Branson
- basketball's David Sterne - this time, it's personal
- fire and ice and the NHL
- the nostalgia boom
- the Atlantic century?
- traditional cases - McDonald's - has it lost the golden touch?
- Kentucky Fried Chicken and the global fast food industry
- R. David Thomas, entrepreneur - the Wendy's story
- Wendy's (B) - returning to its entrepreneurial roots?
- Etrade - America online. Inc.Amazom.com
- real network
- the US airline industry
- Southwest Airlines and Herb Kelleher, entrepreneur
- Southwest (B) - a new direction - long-haul flights?
- Value Jet flight 592 - restoring confidence in the aftermath of a catastrophic event
- Textron Inc and the Cessna 172
- the Roche Group - making the right moves in the competitive pharmaceutical industry within a complex and volatile environment
- the "emerging" USA education industry - an entrepreneurial frontier?
- the Apollo Group, Inc. (University of Phoenix) and John Sperli
by "Nielsen BookData"
