English media texts, past and present : language and textual structure
著者
書誌事項
English media texts, past and present : language and textual structure
（Pragmatics & beyond : new series, 80）
J. Benjamins Pub. Co., c2000
- : US
- : Eur
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.
目次
- 1. Introduction
- 2. PART 1. News, Headlines, Advertisements: How Newspapers Developed
- 3. 1. ZEN: Preparing the Zurich English Newspaper Corpus (by Fries, Udo)
- 4. 2. Pamphlets and Early Newspapers: Political Interaction vs News Reporting (by Claridge, Claudia)
- 5. 3. The Emergence and Development of Headlines in English Newspapers (by Schneider, Kristina)
- 6. 4. Women and Headline-Policy in German and English Local Daily Newspapers (by Kleinke, Sonja)
- 7. 5. Two Hundred Years of Advertising in The Times: the Development of Text Type Markers (by Gieszinger, Sabine)
- 8. 6. "Look how Sexist our Advert is!" The 'Postmodernization' of Sexism and Stereotyped Female Role Portrayals in Print Advertisements (by Falkner, Wolfgang)
- 9. PART 2. The Genres of Present-day Newspapers: a Critical View
- 10. 7. Newspaper Genres and Newspaper English (by Ljung, Magnus)
- 11. 8. From Genre to Sentence: the Leading Article and its Linguistic Realization (by Vestergaard, Torben)
- 12. 9. News Stories and News Events - a Changing Relationship (by Ungerer, Friedrich)
- 13. 10. Kenneth Starr and Us: The Internet and the Vanishing of the Journalist (by Diller, Hans-Jurgen)
- 14. PART 3. The Challenge of Television
- 15. 11. Towards an Analysis of Interpersonal Meaning in Daytime Talk Shows (by Simon-Vandenbergen, Anne-Marie)
- 16. 12. Verbal Turn-Taking and Picture Turn-Taking in TV Interviews (by Bugyi-Ollert, Renate)
- 17. 13. Multilingualism and the Modes of TV Advertising (by Piller, Ingrid)
- 18. Index
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