Creative strategy in advertising

Author(s)

• Jewler, A. Jerome
• Drewniany, Bonnie L.

Bibliographic Information

Creative strategy in advertising

A. Jerome Jewler, Bonnie L. Drewniany

（The Wadsworth series in mass communication and journalism, . Public relations and advertising）

Wadsworth, c2001

7th ed

Note

Includes bibliographical references (p. 295-299) and index

Details

• NCID: BA50455491
• ISBN:
  • 053455783X
• LCCN: 00038220
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Belmont, Calif.
• Pages/Volumes: xiv, 312 p.
• Size: 26 cm
• Classification:
  • LCC : HF5825
  • DC21 : 659.13/2
• Subject Headings:
  • LCSH : Advertising copy
  • LCSH : Advertising layout and typography
• Parent Bibliography ID:
  • BA22622369