Principles of marketing : learning guide

Author(s)

• Kotler, Philip
• Armstrong, Gary
• Paczkowski, Thomas J.

Bibliographic Information

Principles of marketing : learning guide

Philip Kotler & Gary Armstrong

Prentice Hall, c1999

8th ed

Other Title

Learning guide : Principles of marketing, 8th ed. / Thomas J. Paczkowski

Details

• NCID: BA50517023
• ISBN:
  • 0132741938
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: viii, 292 p.
• Size: 28 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing