The voice of business : Hill & Knowlton and postwar public relations

著者
    • Miller, Karen S.
書誌事項

The voice of business : Hill & Knowlton and postwar public relations

Karen S. Miller

(The Luther Hartwell Hodges series on business, society, and the state)

The University of North Carolina Press, 1999

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注記

Includes bibliographical references (p. 199-252) and index

内容説明・目次

内容説明

Hill & Knowlton are a renowned public relations agency in the USA. This book shows how they tried to manipulate public opinion, political debate, and news media content about such issues as post-war military aircraft procurement, the deregulation of margarine production and cigarettes.

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