Max-e-marketing in the net future : the seven imperatives for the outsmarting the competition in the net economy
著者
書誌事項
Max-e-marketing in the net future : the seven imperatives for the outsmarting the competition in the net economy
McGraw-Hill, 2001
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注記
Includes index
内容説明・目次
内容説明
Max-E-Marketing is one approach to achieving profits that combines the Internet with one-to-one marketing techniques. The book describes proven techniques for using Internet technology to more effectively target, acquire and maintain long-term relationships with valued customers.
目次
Imperative 1: Use What You Know to Drive What You Do.
Imperative 2: Erase the Line Between Product and Service.
Imperative 3: Make Each Relationship as Different as Each Customer.
Imperative 4: Do as Little as Possible Yourself.
Imperative 5: Make your Interactive Process Become the Product.
Imperative 6: Factor Future Value into Every Move You Make.
Imperative 7: Make Business Responsible for Marketing and Marketing Responsible for Business.
Where Do You Go From Here?.
URL Listing.
「Nielsen BookData」 より
