The new maximarketing
著者
書誌事項
The new maximarketing
McGraw-Hill, c1996
- : hc
- : pbk
- タイトル別名
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The classic guide to transforming your advertising, promotion, and marketing strategy for the information economy
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注記
Includes bibliographical references (p. 313-319) and index
内容説明・目次
- 巻冊次
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: hc ISBN 9780070520332
内容説明
This guide is intended to be of use to marketers and advertisers in manufacturing, service firms, retail and direct marketing. It demonstrates how to: examine and maximize every step in the marketing process; reach customers directly; and seize competitive advantage.
目次
- Problems and challenges in today's marketplace
- the essence of the maximarketing solution
- maximized media - the new embarrassment of riches
- maximized accountability - proving that it works
- maximized awareness advertising - appealing to the whole brain
- maximized activation - better sales promotion and more inquiry advertising
- maximized synergy - double-duty advertising
- maximized distribution through multiple channels
- what happens next?
- 巻冊次
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: pbk ISBN 9780071342513
内容説明
This updated guide shows marketers and advertisers in manufacturing, service firms, retailing and direct marketing how to examine and maximize every step in the marketing process, to reach customers directly, and seize competitive advantage.
「Nielsen BookData」 より
