The new maximarketing

Author(s)

• Rapp, Stan
• Collins, Thomas L.

Bibliographic Information

The new maximarketing

Stan Rapp, Thomas L. Collins

McGraw-Hill, c1996

• : hc
• : pbk

Other Title

The classic guide to transforming your advertising, promotion, and marketing strategy for the information economy

Note

Includes bibliographical references (p. 313-319) and index

Details

• NCID: BA50682733
• ISBN:
  • 007052033X
  • 0071342516
• LCCN: 95037007
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xx, 330 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Sales promotion