Marketing management : analytic exercises for spreadsheets

Author(s)

• Lilien, Gary L.

Bibliographic Information

Marketing management : analytic exercises for spreadsheets

Gary L. Lilien

（The Scientific Press series）

Boyd & Fraser, c1993

2nd ed

Note

Includes bibliographic references (p. 225-231) and indexes

Details

• NCID: BA50684670
• ISBN:
  • 0894262394
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Danvers, Mass.
• Pages/Volumes: xviii, 238 p.
• Size: 24 cm.
• Attached Material: 1 computer disk
• Parent Bibliography ID:
  • BA27804137