Service management and marketing : a customer relationship management approach

Author(s)

• Grönroos, Christian

Bibliographic Information

Service management and marketing : a customer relationship management approach

Christian Grönroos

Wiley, c2000

2nd ed

Note

Includes bibliographical references and index

• NCID: BA50690028
• ISBN:
  • 0471720348
• LCCN: 00032093
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester ; New York
• Pages/Volumes: x, 394 p.
• Size: 25 cm
• Classification:
  • LCC : HD9980.5
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services