Global marketing strategies

Author(s)

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c2001

5th ed.

Note

Includes bibliographical references and indexes

Details

• NCID: BA50723397
• ISBN:
  • 0618071881
• LCCN: 00133788
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxi, 762 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies