Cases in global marketing strategies
Author(s)
Bibliographic Information
Cases in global marketing strategies
Houghton Mifflin, c2001
5th ed.
Available at / 8 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-603081000095252
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Note
"2001 annual cases"
"This casebook has been designed to accompany Global Marketing Strategies, Fifth Edition" -- Preface
