Cases in global marketing strategies

著者

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

書誌事項

Cases in global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c2001

5th ed.

注記

"2001 annual cases"

"This casebook has been designed to accompany Global Marketing Strategies, Fifth Edition" -- Preface

詳細情報

• NII書誌ID(NCID): BA50723885
• ISBN:
  • 061807192X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: 1 v.(various pagings)
• 大きさ: 24 cm
• 分類:
  • LCC : HF1416
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies