TY - BOOK AU - Larréché, Jean-Claude AU - Gatignon, Hubert TI - MARKSTRAT3 : the strategic marketing simulation PB - South-Western College Pub. PY - 1998 EP - xiii, 210 p. UR - http://ci.nii.ac.jp/ncid/BA50763595 SN - 0538880899 SN - 0538867590 SN - 053887743X SN - 0538877448 ER -