Strategic marketing management cases

Author(s)

• Cravens, David W.
• Lamb, Charles W.
• Crittenden, Victoria Lynn

Bibliographic Information

Strategic marketing management cases

David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

（McGraw-Hill international editions）（McGraw-Hill series in marketing and advertising）

Irwin/McGraw-Hill, 2000

6th ed

Note

Includes bibliographical references and index

Details

• NCID: BA50774853
• ISBN:
  • 0071161759
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xvi, 624 p.
• Size: 26 cm.
• Attached Material: 1 floppy disc
• Classification:
  • LCC : HF5415
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA03817735
  • BA0720645X