Positioning : the battle for your mind

Author(s)

• Ries, Al
• Trout, Jack

Bibliographic Information

Positioning : the battle for your mind

by Al Ries and Jack Trout

McGraw-Hill, c2001

20th anniversary ed

Note

Includes index

Details

• NCID: BA50817843
• ISBN:
  • 0071359168
• LCCN: 00064066
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 246 p.
• Size: 21 cm
• Classification:
  • NDC9 : 674
  • LCC : HF5827.2
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Positioning (Advertising)