Net ready : strategies for success in the E-conomy

著者

書誌事項

Net ready : strategies for success in the E-conomy

Amir Hartman and John Sifonis with John Kador

McGraw-Hill, c2000

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注記

Includes index

内容説明・目次

内容説明

It is hard to open a newspaper or listen to a news report without being innundated with information about Internet business. The opportunites are endless, but the realities are harsh. One of the most brutal is that few companies, regardless of size or reputation, have truly succeeded in e-commerce. A rare exception to this is CISCO Systems. This volume shows business managers how to exploit the potential of the Internet based upon CISCO System's strategic approach.

目次

Part I: Strategies for Success in the E-conomy. The Four Pillars of Net Readiness. Net Readiness Trends Enabled by the E-conomy. Identifying Strategic Options. Extended E-conomy Business Models. Part II: Techniques for Creating Sustainable E-conomy Value. Product and Market Transformation. Business Process Transformation. Industry Transformation. Part III: Net Readiness Realities. Net Readiness at Cisco Systems. Finding Order in Chaos. Appendices: A: Net Readiness E-Business Planning Audit. B: Comprehensive Net Readiness Scorecard.

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