Electronic commerce : the new business platform for the Internet

著者

書誌事項

Electronic commerce : the new business platform for the Internet

Debra Cameron

Computer Technology Research, 1999

2nd ed

大学図書館所蔵 件 / 全4件

この図書・雑誌をさがす

注記

Includes bibliographical references

内容説明・目次

内容説明

The changing needs of the business world and the availability of new technologies has led to the emergence of e-commerce. This CTR report provides critical information for developing an effective e-commerce strategy, addresses both business-to-business (B2B) and consumer-driven e-commerce, and explains how businesses of any size can achieve cost savings and expand their base of trading partners and customers through e-commerce.

目次

  • E-Commerce Defined
  • The Origins of Web-Based E-Commerce
  • Reducing Costs with E-Commerce
  • Online Services
  • Creating Effective Content for the Web
  • Growth Markets - Advertising-Supported Content and Services
  • Business Models and Markets
  • Marketing for E-Commerce
  • Demographics of the Electronic Marketplace
  • Promotion Through Search Engines and Catalogues
  • Optimizing Hyper Text Markup Language (HTML) for Search Engines
  • Conducting Online Marketing Campaigns
  • E-Commerce Security
  • Guarding Against Web Server Vandalism
  • Strategies for Protecting E-Commerce Systems
  • Transaction Security and Payment Technology
  • Transaction Security Systems
  • Online Banking
  • Digital Cash
  • The Emerging Role of Micropayments
  • SmartCards
  • Credit Card-Based Transaction Technology
  • Electronic Checks
  • Secure Electronic Transactions (SET)
  • B2B E-Commerce
  • Electronic Data Interchange (EDI)
  • Virtual Private Networks (VPNs)
  • Public Key Encryption
  • Digital Signatures
  • How Encryption is Used
  • Firewalls
  • Operating System (OS) Security
  • Security Scanners
  • Web Server Security
  • Privacy Laws and Market Research
  • The Outlook for E-Commerce. (Part Contents).

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