Electronic commerce : the new business platform for the Internet
著者
書誌事項
Electronic commerce : the new business platform for the Internet
Computer Technology Research, 1999
2nd ed
大学図書館所蔵 全4件
注記
Includes bibliographical references
内容説明・目次
内容説明
The changing needs of the business world and the availability of new technologies has led to the emergence of e-commerce. This CTR report provides critical information for developing an effective e-commerce strategy, addresses both business-to-business (B2B) and consumer-driven e-commerce, and explains how businesses of any size can achieve cost savings and expand their base of trading partners and customers through e-commerce.
目次
- E-Commerce Defined
- The Origins of Web-Based E-Commerce
- Reducing Costs with E-Commerce
- Online Services
- Creating Effective Content for the Web
- Growth Markets - Advertising-Supported Content and Services
- Business Models and Markets
- Marketing for E-Commerce
- Demographics of the Electronic Marketplace
- Promotion Through Search Engines and Catalogues
- Optimizing Hyper Text Markup Language (HTML) for Search Engines
- Conducting Online Marketing Campaigns
- E-Commerce Security
- Guarding Against Web Server Vandalism
- Strategies for Protecting E-Commerce Systems
- Transaction Security and Payment Technology
- Transaction Security Systems
- Online Banking
- Digital Cash
- The Emerging Role of Micropayments
- SmartCards
- Credit Card-Based Transaction Technology
- Electronic Checks
- Secure Electronic Transactions (SET)
- B2B E-Commerce
- Electronic Data Interchange (EDI)
- Virtual Private Networks (VPNs)
- Public Key Encryption
- Digital Signatures
- How Encryption is Used
- Firewalls
- Operating System (OS) Security
- Security Scanners
- Web Server Security
- Privacy Laws and Market Research
- The Outlook for E-Commerce. (Part Contents).
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